Legal

Privacy Policy

Last updated · July 1, 2026

This Privacy Policy explains how Dusk and Relic (“Dusk and Relic,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase from www.duskandrelic.com (the “Site”). It also describes your privacy rights and how the law protects you.

By using the Site, you agree to the collection and use of information in accordance with this Policy.

1. Who We Are

Dusk and Relic is a direct-to-consumer brand selling high-end crystal bracelets. For the purposes of the EU General Data Protection Regulation (GDPR) and the UK GDPR, the data controller is:

2. Information We Collect

We collect the following categories of personal information:

Information you give us

  • Contact details: name, email address, phone number, billing and shipping address.
  • Order information: products purchased, order value, and transaction history.
  • Payment information: processed securely by our payment providers. We do not store full card numbers on our servers.
  • Communications: messages you send us through email, chat, contact forms, or social media.
  • Marketing preferences: your choices about receiving emails or SMS from us.

Information we collect automatically

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, referring URLs, and time spent on the Site.
  • Cookies and similar technologies (see Section 8).

Information from third parties

  • Order, fulfillment, and fraud-prevention data from our service providers (e.g., our e-commerce platform, payment processors, and shipping carriers).
  • Analytics and advertising data from partners where permitted.

We do not knowingly collect special category data (such as health, religious, or biometric data) and ask that you do not send it to us.

3. How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders, including payment, shipping, and returns.
  • Provide customer support and respond to your inquiries.
  • Send transactional messages such as order confirmations and shipping updates.
  • Send marketing communications where you have opted in or where otherwise permitted by law.
  • Personalize your experience and improve our products, Site, and services.
  • Detect, prevent, and address fraud, security issues, and abuse.
  • Comply with legal obligations, including tax, accounting, and consumer-protection requirements.

4. Legal Bases for Processing (EEA / UK)

Where the GDPR or UK GDPR applies, we rely on the following legal bases:

  • Performance of a contract — to process and deliver your orders.
  • Consent — for marketing communications and non-essential cookies. You may withdraw consent at any time.
  • Legitimate interests — to operate, secure, and improve our business, provided your rights do not override those interests.
  • Legal obligation — to meet our tax, accounting, and regulatory duties.

5. How We Share Your Information

We share personal information only as needed to run our business:

  • Service providers — e-commerce platform, payment processors, shipping and logistics partners, email/SMS platforms, and analytics providers, acting under contract on our behalf.
  • Advertising partners — where you have consented, to deliver and measure relevant ads.
  • Legal and safety — to comply with law, enforce our terms, or protect the rights, property, or safety of Dusk and Relic, our customers, or others.
  • Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy.

We do not sell your personal information for money. For details on “sharing” for targeted advertising under U.S. state laws, see Section 10.

6. International Data Transfers

We may transfer, store, and process your information outside your country, including in the United States. Where we transfer personal data out of the EEA or UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (and the UK Addendum) or an adequacy decision.

7. Data Retention

We keep personal information only as long as necessary for the purposes described in this Policy, including to satisfy legal, tax, accounting, or reporting requirements. Order records are typically retained for the period required to comply with tax and consumer-protection laws. Marketing data is retained until you unsubscribe or become inactive.

8. Cookies and Tracking

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and support marketing. Essential cookies are always active; non-essential cookies are used only with your consent where required.

You can manage your preferences through our cookie banner or your browser settings. Disabling some cookies may affect Site functionality.

9. Your Rights (EEA / UK)

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request erasure of your data.
  • Restrict or object to certain processing.
  • Data portability.
  • Withdraw consent at any time.
  • Lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner’s Office; in the EEA, your national data protection authority).

To exercise any right, contact us at support@duskandrelic.com. We will respond within the time limits required by law.

10. Your Rights (United States)

Depending on your state (e.g., California, Colorado, Connecticut, Virginia, and others), you may have the right to:

  • Know and access the personal information we collect about you.
  • Request deletion of your personal information.
  • Correct inaccurate personal information.
  • Opt out of the “sale” or “sharing” of personal information and of targeted advertising.
  • Not receive discriminatory treatment for exercising your rights.

California residents: Under the CCPA/CPRA, we do not sell personal information for monetary value. We may “share” limited identifiers and browsing data with advertising partners for cross-context behavioral advertising. You can opt out via support@duskandrelic.com or our cookie preferences. You may also designate an authorized agent to submit requests on your behalf.

To exercise these rights, contact us at support@duskandrelic.com. We will verify your request before acting on it.

11. Children’s Privacy

The Site is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us data, contact us and we will delete it.

12. Data Security

We use reasonable technical and organizational measures to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

14. Changes to This Policy

We may update this Policy from time to time. We will post the revised version with a new “Last updated” date and, where required, notify you of material changes.

15. Contact Us

Questions about this Policy or your personal information?